MINNEAPOLIS, Sept. 14, 2026 (GLOBE NEWSWIRE) — Midnight Oil, an Imagine Group company and a leading provider of experiential activations, out-of-home advertising, creative production, branded environments, and large-scale campaign execution, today announced the appointment of Paul DePatie as President, effective October 1, 2026.
A 33-year veteran of Midnight Oil, DePatie succeeds Bill Rosenthal, who is retiring after a distinguished tenure leading Midnight Oil and helping establish the company as one of the nation’s most trusted marketing execution and experience partners.
A respected leader with extensive experience across Midnight Oil’s operations, client partnerships, and business strategy, DePatie has been instrumental in the company’s growth and success. Over the years, he has earned the trust of employees, clients, and partners through his collaborative leadership style, deep expertise, and unwavering commitment to delivering outstanding work.
“Paul has played a critical role in Midnight Oil’s success and is exceptionally well prepared to lead the business forward,” said Don McKenzie, Chief Executive Officer of Imagine Group. “He understands our clients, our culture, and what it takes to deliver exceptional experiences in a rapidly evolving marketplace. As Midnight Oil continues to grow as a key part of the Imagine platform, Paul’s leadership will help accelerate innovation, strengthen client partnerships, and build on the strong foundation that has been established over many years.”
As President, DePatie will lead Midnight Oil’s strategic direction and day-to-day operations while continuing the company’s focus on creative excellence, operational rigor, exceptional client service, and innovation across experiential activations, branded environments, environmental graphics, fabrication, retail programs, and large-scale campaign execution.
The leadership transition follows Rosenthal’s decision to retire after years of dedicated service and leadership. During his tenure, Rosenthal guided Midnight Oil through a period of sustained growth, expanding its capabilities, strengthening its market position, and building a highly respected leadership team and culture. His leadership helped reinforce the operational and financial discipline that continues to distinguish the organization.
“Bill’s impact on Midnight Oil cannot be overstated,” McKenzie said. “He helped build a remarkable business, developed an outstanding team, and created a culture grounded in collaboration, accountability, and client success. On behalf of everyone at Imagine, I want to thank Bill for his many contributions and congratulate him on a well-deserved retirement.”
“This transition reflects the strength of our succession planning and the depth of talent within our organization,” McKenzie added. “Midnight Oil is entering its next chapter from a position of strength. We are grateful for Bill’s leadership and excited about the future under Paul’s direction.”
About Midnight Oil
Midnight Oil, an Imagine Group company, is an experiential agency specializing in the production and execution of immersive brand experiences, branded environments, environmental graphics, fabrication, retail activations, and large-format out-of-home programs. Midnight Oil partners with leading brands, retailers, venues, and organizations to create experiences that engage audiences, strengthen brand connections, and drive meaningful business results.
About Imagine Group
Imagine Group is a leading provider of visual communications, branded environments, packaging, display, and marketing execution solutions. Through its family of companies, including Midnight Oil, Imagine helps brands create meaningful customer experiences across physical and digital touchpoints through strategy, creative, production, technology, and execution.
Media Contact Carrie Hoffert Director, Marketing choffert@theimaginegroup.com
